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Increase Brand Awareness with a Viral Video
For businesses looking to boost brand awareness and gain more leads, online video has the potential to provide an explosive increase in the number of potential customers who are familiar with the...
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Essential Customer Retention Advice for Small Business Owners
Attracting new customers is an important part of maintaining your company, but repeat customers are the key to long-term business success and profitability. Apply the following concepts and techniques...
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Effective Ways to Follow-Up with Prospects and Clients
Clients are more concerned than ever with hearing from your company after you make a sales pitch or complete a transaction. The most effective customer retention strategies utilize follow-up...
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How to Generate the Best Possible Mortgage Leads
Whether tapping your own ingenuity, utilizing the Internet’s resources or trekking time-tested and proven marketing avenues, there’s a bountiful supply of mortgage leads to win over. The best possible...
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Does Your Business Understand Relationship Marketing?
Does Your Business Understand Relationship Marketing? young woman is working in a call centerSource: istockphoto It’s estimated that, for the average company, less than 20 percent of their customers...
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4 Essential Database Marketing Techniques
In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to...
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4 Effective Ways to Cross-Sell Your Brand
It’s a standard rule of business that whatever the customer is looking for, you should sell them something more. Whether it’s an upgrade to their service agreement or extra features on a new car, the...
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Implementing a Multi-Channel Marketing Strategy
Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract...
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Tips For Designing Your Own Postcards & Uploading For Print
Catching your customer’s eye and distinguishing your mail from the junk mail pile is easy with a well-designed postcard. Information can be presented without the hassle of opening an envelope, and...
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In Direct Mail, Frequency Matters
How much is too much? A good direct mail campaign can do wonders for your business. But how often do you need to send things out in order to be effective? The frequency of direct mail is an essential...
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